Addition of Anti-Abuse & Deliverability Expert Strengthens Company Relations and Sets Stage for Product Category Expansion
For Immediate Release:
(PRWEB) March 18, 2020
Kickbox, a leader in email verification, today announced the appointment of Lauren Meyer as its VP of Industry Relations & Compliance. Meyer brings more than 13 years of experience in the email, anti-abuse, deliverability and compliance industry to this role where she will lead strategic relations and provide insights to support Kickbox’s product category expansion.
“Lauren brings a wealth of knowledge to the table,” said Jack Wrigley, VP of Business Development at Kickbox. “As VP of Industry Relations and Compliance, she will continue to support the industry in a way that is consistent with transparency and best practices and will play a pivotal role in the development of additional deliverability and compliance tools. We’re thrilled to welcome her to the Kickbox team.”
Throughout her career, Lauren has spent a great deal of time helping leading brands get the most out of their email marketing programs, working with various ESPs and email technologies. Her passion for data and best practices is apparent by her data-driven approach to diagnosing and solving deliverability issues for enterprise-level clients. Her success over the past 13+ years in the email industry reflects her leadership and commitment to deliverability, compliance and anti-abuse.
“I’m a huge proponent for following industry best practices as a means to proactively solve deliverability issues before they occur and one of my missions is to continue spreading the word about how to properly use deliverability tools, like email verification, and the vital role they play in every marketer’s MarTech stack,” said Lauren Meyer about her new role as VP of Industry Relations & Compliance at Kickbox.
Prior to joining Kickbox, Lauren was the VP of Delivery and Head of North American Operations at Mailjet. As such, she oversaw Mailjet’s global deliverability and compliance division, advising clients—in every sector—about deliverability issues and marketing strategies while ensuring compliance with Mailjet’s mailing policies.
Before joining Mailjet in 2015, Lauren was the Senior Email Deliverability Manager at Epsilon where she consulted Fortune 500 companies about email best practices and deliverability for several years.
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