See that ad following you around the internet? Don’t be that brand.

You mention to your spouse that you need to pick up a new dog bed, and suddenly you start seeing ads for dog beds in your social feeds. Is your phone or smart home assistant listening? Maybe.

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4-covid-consumer-insights-for-cpg-marketers-and-what-to-do-with-them

4 COVID consumer insights for CPG marketers and what to do with them

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now. To that end, Epsilon surveyed consumers on their shopping habits and behaviors during COVID-19 to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment During COVID-19,”…

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