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all-about-email-metrics-|-email-deliverability-unfiltered-–-episode-3

All About Email Metrics | Email Deliverability Unfiltered – Episode 3

One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

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