The power of data: uniting spend and donating behavior to understand customers

Several marketers are still operating under data silos. While data sets are being compiled to enhance the transactional power with the goal of wanting to achieve a 360-degree consumer view, they often don’t offer the full ‘data picture’ to understand the whole consumer.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-missing-links-to-an-enterprise-ready-cdp

The missing links to an enterprise-ready CDP

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

>