The power of data: uniting spend and donating behavior to understand customers

Several marketers are still operating under data silos. While data sets are being compiled to enhance the transactional power with the goal of wanting to achieve a 360-degree consumer view, they often don’t offer the full ‘data picture’ to understand the whole consumer.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-4-ingredients-you-need-to-move-from-mass-communication-to-mass-personalization

The 4 ingredients you need to move from mass communication to mass personalization

Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.

>