Monthly Archives: April 2020

My Biggest Takeaways from the State of Email Live, Episode Three

my-biggest-takeaways-from-the-state-of-email-live,-episode-three

Hi again, friends. Validity hosted another episode of their State of Email Live webinar series, and this time, we had a guest. Validity Director of Privacy Matthew Vernhout hosted a discussion with Greg Kimball, senior director of product management, and Carel Bitter, chief data officer at Spamhaus, where they built on the data we’ve been looking at over the course of the series, and examined…

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What’s The Best ClickFunnels Alternative For my Business?

what’s-the-best-clickfunnels-alternative-for-my-business?

I’m going to be honest with you, I’m not the biggest ClickFunnels fan. You know how you can really fall in love with a product due to excellent branding? Well, ClickFunnels’ ostentatious marketing materials did just the opposite to me. But, of course, it isn’t just the branding that puts people off. It’s also the price, the poor customer service and the less than attractive design templates.…

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GetResponse + Zapier Integration Just Got Better

getresponse-+-zapier-integration-just-got-better

Imagine for a moment that you could spend most of your time doing only the things that have the biggest impact on your business. Most entrepreneurs and marketers we know dread the idea of doing the same things over and over again. They’d rather do more profound and creative things instead. And automate all the essential but repetitive tasks. They’re all about efficiency. And so are we.…

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Building a strong foundation for hyper-personalization: identity resolution & your martech investment

building-a-strong-foundation-for-hyper-personalization:-identity-resolution-&-your-martech-investment

It’s no secret that consumers demand personalized experiences when interacting with brands. In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences. To help meet this demand, CMOs are investing up to 29% of their marketing budgets in technology. But in a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that…

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Brands Reinventing Their Strategies Amidst COVID-19

brands-reinventing-their-strategies-amidst-covid-19

We understand the power of communication through email between brand and consumer. As a designer at Action Rocket I have the fortune of not only working at a fantastic agency but also working with some top brands. This gives me a real insight into how different… The post Brands Reinventing Their Strategies Amidst COVID-19 appeared first on Email Design Review.

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Deliverability is nuanced

deliverability-is-nuanced

The deliverability discussion calls are going well and I’m going continue to host them on a biweekly basis. Next call will be May 6th, 5pm Ireland time, noon Eastern and 9am Pacific time. Still doing invites manually, so drop me an email at laura-ddiscuss@ the obvious domain. A few weeks ago, the discussion entered around machine learning in general. As a follow on I’d planned…

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How the upcoming presidential election will impact consumer spending

how-the-upcoming-presidential-election-will-impact-consumer-spending

With election 2020 fast approaching, brands are starting to adjust their marketing plans to prepare for ‘the change in the consumer’s mindset’ to ensure their brand remains front and center. During the presidential election, consumers are distracted. The advertising marketplace is cluttered with campaign advertisements and consumers are constantly monitoring their mobile devices to check for the latest updates. With the election being top of…

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The Creator’s guide to Instagram image sizes

the-creator’s-guide-to-instagram-image-sizes

  Jump ahead: Why choosing the right Instagram image sizes is important A refresher on Instagram aspect ratio and resolution The best sizes for Instagram photo posts The ideal sizes for Instagram video posts The best size for Instagram Stories The best size for IGTV posts The best size for Instagram Live videos The best size for Instagram profile pictures When Instagram first launched in 2010,…

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Top Designs For April

top-designs-for-april

This month we’re sharing our love of Biscoff, funky socks, and house plants. The working from home essentials, right?   1. Doughnut Time SL: YOU’RE IN THE INNER CIRCLE 🍩 Chosen for: Minimal design approach. This email catches my attention as soon as it’s opened. Jumping straight… The post Top Designs For April appeared first on Email Design Review.

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The 6 Questions Every Business Needs to Ask Themselves During COVID-19

the-6-questions-every-business-needs-to-ask-themselves-during-covid-19

Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.  Frelow took a hard look at why people use their…

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Notes from the Field: Single Table Dedupe Module

notes-from-the-field:-single-table-dedupe-module

Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate records make their way into the database, that “single” view ceases to exist. Duplicates create headaches throughout the organization, negatively impacting sales forecasts, pipeline management, marketing spend, and customer experiences. “Seeing double” in the CRM is just one of the many…

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Email on Tap, Episode 21: Lee Brine, Sr. Director of CRM, Vimeo

email-on-tap,-episode-21:-lee-brine,-sr.-director-of-crm,-vimeo

In Season 2’s final episode, Validity spoke with Lee Brine, Senior Director of CRM at Vimeo (and Validity customer!), to delve into his history at the world’s largest ad-free video platform. Lee discusses his start in CRM, building an email marketing program from scratch, to today, where Vimeo has scaled its platform to serve over 175 million members globally. What does Lee see in his…

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Think Like a Designer to Increase Email Metrics

think-like-a-designer-to-increase-email-metrics

Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face. If an email looks great but functions horribly, you will lose out on clicks. If it functions well but looks amateurish, you will also lose out on clicks and, most likely, the respect of your subscribers.…

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The State of Email Sign-ups Webinar Recap

the-state-of-email-sign-ups-webinar-recap

Featuring Kickbox + eFocus Marketing Orignially aired on Thursday, April 16, 2020 It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing. To better understand and analyze best practices…

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Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate: Email Vocabulary

blast,-harvesting,-purchased-opt-in,-engagement,-and-click-rate:-email-vocabulary

For some reason, a lot of the people I’ve been communicating with lately are using the term ‘blast’ to describe sending to their email list. It reminded me of this article, which I originally wrote for my ClickZ column in 2011. Enjoy! My mother taught me, from the time I was small, that words matter. In my family, saying “I’ve got to pee” wasn’t an…

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Email Deliverability Unfiltered: Gaps in MarTech

email-deliverability-unfiltered:-gaps-in-martech

There are so many factors to consider when diagnosing issues with deliverability, from data collection, management and authentication to targeting and content. If your company doesn't have a dedicated deliverability team, these tasks often fall on the marketer's plate which is why having the right technology is so important. Unfortunately, getting to the root of your issue can be time consuming and oftentimes deliverability tools…

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