Building a strong foundation for hyper-personalization: identity resolution & your martech investment

It’s no secret that consumers demand personalized experiences when interacting with brands. In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences. To help meet this demand, CMOs are investing up to 29% of their marketing budgets in technology. But in a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.

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The future of B2B marketing: 2020 strategies that will stick

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

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