Celebrating Moms, Dads & Grads during COVID-19: How marketers can use email to connect with customers

COVID-19 has turned our lives upside down and impacted the way we do almost everything—from working, caring for our families and schooling, to shopping and entertainment. Business as usual has become business as unusual, requiring us to think differently about what customers care about and how to reach them. While many restaurants have closed their dining rooms and are only offering takeout or delivery, and many retailers are surviving by selling only online, many others have been forced to shut down completely.

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The future of B2B marketing: 2020 strategies that will stick

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

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