Email Behavior Changes in the Age of Coronavirus

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways.

Let’s look at some of the changes in email behavior that we’ve seen in aggregated data from some of our Oracle CX Marketing clients:

  • Open times have shifted.
  • Email volume has dipped overall.
  • Email engagement is up, but revenue is down.
  • Unsubscribe rates are much, much lower.
  • Mobile email viewing has morphed—but only slightly.

For all the details on each of these changes brought on by the coronavirus pandemic, plus our advice on what marketers should do in response to these changes…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Email Behavior Changes in the Age of Coronavirus appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-best-use-cases-for-live-content-in-emails

The Best Use Cases for Live Content in Emails

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh no matter when your email is opened. That’s because live content…

>