Marketing to your customers during this time has changed. Being transparent and authentic in each and every communication is more important than ever. Data is the fuel that drives these communications and marketing campaigns. It connects consumers to brands and helps create an emotional relationship while establishing trust in their products and services. But when uncertainty continues, it’s easy to become distracted. Marketers need to stay focused on what’s in our control. Understanding the types of data sets that are available to enhance first-party data will help you provide the most value to your customers during this time, in turn creating loyalty for your brand into the future.