Co-Op Advertising Opportunity & Importance | Epsilon

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your company in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would.

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Cruise bookings: Has the digital pivot favored OTAs? Learning from hotel mistakes of 20 years ago

A recent Phocuswire article explained Expedia’s focus on the cruise segment, continuing to invest to capture cruise demand by simplifying the shopping and booking experience, including a big focus on their call center extending the digital experience. The complexities of a cruise conversion make online bookings a challenge—and the cruise brands’ own call centers are at the center of their direct booking activity—so brands cannot…

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