Featuring Kickbox + eFocus Marketing
Orignially aired on Thursday, April 16, 2020
It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing.
To better understand and analyze best practices that can be applied by email marketers across industries, we teamed up with Kate Barrett from eFocus Marketing to examine the email sign-up process of 100 retailers, 50 US and 50 UK. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a better understanding of practices employed across retailers that can be adopted or improved upon by email marketers, regardless of industry or vertical.
Check out the full study and video break-down of the results during our latest webinar by downloading them here:
Keep your list healthy and boost campaign performance by regularly cleaning your email list. We’ll let you know which email addresses are good, bad and risky, before you hit send.
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