The State of Email Sign-ups Webinar Recap

The State of Email Sign-ups Webinar Recap

The State of Email Sign-ups Webinar Recap

Featuring Kickbox + eFocus Marketing

Orignially aired on Thursday, April 16, 2020

It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing.

To better understand and analyze best practices that can be applied by email marketers across industries, we teamed up with Kate Barrett from eFocus Marketing to examine the email sign-up process of 100 retailers, 50 US and 50 UK. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a better understanding of practices employed across retailers that can be adopted or improved upon by email marketers, regardless of industry or vertical.

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Check out the full study and video break-down of the results during our latest webinar by downloading them here:


The State of Email Sign-ups Webinar Recap

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