Monthly Archives: May 2020

The Deliverability Defined Podcast is coming June 16th

the-deliverability-defined-podcast-is-coming-june-16th

We’re excited to announce that we are adding another podcast to our lineup — the Deliverability Defined podcast! One of our values at ConvertKit is to teach everything we know, and we want to live out this value by bringing clarity to a topic that can be tough to find information about: email deliverability. Each week, you’ll hear from myself, Alyssa Dulin (the Deliverability Lead…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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CCPA vs. GDPR: Social Listening and Sentiment Learnings

ccpa-vs.-gdpr:-social-listening-and-sentiment-learnings

The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, tightening privacy rules across the European Union. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020. When the law goes into enforcement on July 1, 2020 it will affect all companies…

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Email Deliverability Unfiltered: Best Practices

email-deliverability-unfiltered:-best-practices

The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

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How to Grow Your Email Marketing List

how-to-grow-your-email-marketing-list

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. With CASL in force now, keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers. We are often asked by our clients and the start-up business community how to build an effective…

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Staying Efficient While Working Remote

staying-efficient-while-working-remote

Efficiencies at Action Rocket.   It’s important to recognise the boundaries between work and personal life have become a little blurred. As we are embracing remote working it’s been vital for us to ensure both efficiencies and team morale are maintained successfully. So how do we… The post Staying Efficient While Working Remote appeared first on Email Design Review.

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How to find the best time to post on Instagram

how-to-find-the-best-time-to-post-on-instagram

Jump ahead Why is it important to know when to post on Instagram? How to find the best times to post on Instagram Finding the best time to post your Instagram Stories Other tips for finding the best time to post on Instagram What is the worst time to post on Instagram? Growing your email list through Instagram Finding the best time to post on…

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What We Learned from Our Webinar Featuring Salesforce Ben

what-we-learned-from-our-webinar-featuring-salesforce-ben

Last week, we hosted a webinar featuring Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, and Olivia Hinkle, senior product marketing manager from Validity. The 30-minute free webinar laid out exactly what data managers need to do to achieve cross-functional success and the benefits that come from each department being a stakeholder in the management of business data. After all, if you…

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What We Learned from Our Webinar Featuring Salesforce Ben

what-we-learned-from-our-webinar-featuring-salesforce-ben

Last week, we hosted a webinar featuring Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, and Olivia Hinkle, senior product marketing manager from Validity. The 30-minute free webinar laid out exactly what data managers need to do to achieve cross-functional success and the benefits that come from each department being a stakeholder in the management of business data. After all, if you…

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Let’s Talk: Engagement

let’s-talk:-engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement! Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. Notes, questions and comments for past talks are available. I want to take a minute to thank…

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How to Avoid Digital Marketing Fatigue

how-to-avoid-digital-marketing-fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as…

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Smarter Segmentation 2020

smarter-segmentation-2020

No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

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