Before the quarantine was instated, our team ran a survey to get an idea of how much emphasis people put on the option to work remotely in every state. When businesses were suddenly forced to adapt to the stay at home order and remote work became the norm, we saw the opportunity to gain a new understanding of how important people felt working from home…

Everything has changed. Read about how you should adjust your email program as businesses start to emerge into a post-COVID world. The post Let’s Get it Started…Again: Tips for Keeping Emails Relevant During (and After) COVID appeared first on SendGrid.

The CCPA gives consumers more control over their data and how it can be used, but only applies to businesses meeting specific criteria. The post What is the California Consumer Privacy Act? appeared first on SendGrid.

The world has changed. The way we interact, communicate, and exist with one another shifted rapidly over the past few months.  But one thing has never — and will never — change for AWeber: our commitment to our team and the customers we serve.  As we adapt to our new reality, we continue to look for ways to support our customers and team members as…

No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

There’s never been a more urgent time for financial service providers to effectively connect with banking consumers—with bank branches closed and consumers at home, that means going digital. Research mobile banking has risen 50% since the end of 2019.

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person. While other businesses transitioned to paid online…

There’s no denying it. We live in an ever-more digital world, and it’s going to become even more so in light of Coronavirus. During lock down, perhaps you’ve taken an online yoga class with your instructor or had a consultation with a health practitioner? Now that lock down is easing up in many countries, small and large businesses are having to rethink how they do business.…

Jump ahead Why are marketers using podcasts today? 5 reasons why you need a podcast landing page The anatomy of an effective podcast landing page 6 tips for creating a high-converting podcast landing page (with examples) People are always looking for the most convenient ways to get information while multitasking. That’s why podcasts are becoming increasingly popular: the listener can listen while doing other things…

Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design systems). These can make the process of producing new mailings significantly easier and more efficient.   The design is already on brand, the code… The post The Importance of Template Health Checks appeared first on Email Design Review.

Want to generate more sales with your landing pages and marketing funnels? Then look no further – read this post and start driving more quality traffic to your site with Facebook and Instagram ads – right inside of your GetResponse dashboard. Not sure if it’s the right thing for your business or maybe you’re worried that it’ll be difficult? Don’t be! In about 15 minutes,…

AWeber + Elementor creates a seamless sign up form integration. Connecting AWeber and Elementor requires absolutely zero coding experience — whether you have a free or pro Elementor account. With AWeber's Elementor plugin, you can quickly grow your email audience and boost sales and easily embed sign up forms. What is Elementor? Elementor is a drag and drop page builder plugin that can be used…

Personalization is a major goal for most email marketers. But one of the factors holding them back is not having the good-quality data they need to do it effectively. In “Email Strategies for Success,” a 2017 research report by the email service provider Upland Adestra, 77% of respondents said they believe email marketing effectiveness is increasing significantly. Also, 64% said improving email personalization was one…

All too often, companies rush to implement the latest solution in the name of digital transformation only to end up with technical debt. The consequences of implementing the wrong technologies become painfully evident in a disrupted marketplace like the one we’re facing today.

Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series,…

Read through a step-by-step tutorial to send custom exception reporting emails with Twilio SendGrid for Python-built Flask web applications. The post Custom Error Report Emails for Python Flask Web Apps with Twilio SendGrid appeared first on SendGrid.

It generally takes about 2 to 3 weeks to create, approve, and send a marketing campaign. If your company is larger, more decentralized, or more highly regulated, it can take even longer. Usually that’s not a significant problem, but sometimes you need to be more nimble or reduce production costs due to heightened uncertainty or financial pressures. Some companies are experiencing one or both of…

XayLi’s grandma Florencia was a creator, but everyone in the neighborhood just called her “mom.” Sitting in her place below the cash register at Florencia’s market in her childhood home of Trinidad, XayLi remembers being enamored with this business woman in her family. And Florencia didn’t think five years old was too young to learn about business: “She taught me to count money and about…