Monthly Archives: May 2020

Smarter Segmentation 2020

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No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

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Email Deliverability – What do Marketers Really Think?

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Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

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Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

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9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

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Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person. While other businesses transitioned to paid online…

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Best Scheduling App For Your Business

best-scheduling-app-for-your-business

There’s no denying it. We live in an ever-more digital world, and it’s going to become even more so in light of Coronavirus. During lock down, perhaps you’ve taken an online yoga class with your instructor or had a consultation with a health practitioner? Now that lock down is easing up in many countries, small and large businesses are having to rethink how they do business.…

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6 Best practices for effective podcast landing pages

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Jump ahead Why are marketers using podcasts today? 5 reasons why you need a podcast landing page The anatomy of an effective podcast landing page 6 tips for creating a high-converting podcast landing page (with examples) People are always looking for the most convenient ways to get information while multitasking. That’s why podcasts are becoming increasingly popular: the listener can listen while doing other things…

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The Importance of Template Health Checks

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Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design systems). These can make the process of producing new mailings significantly easier and more efficient.   The design is already on brand, the code… The post The Importance of Template Health Checks appeared first on Email Design Review.

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How to Design Facebook Ads in GetResponse (New Feature Update)

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Want to generate more sales with your landing pages and marketing funnels? Then look no further – read this post and start driving more quality traffic to your site with Facebook and Instagram ads – right inside of your GetResponse dashboard. Not sure if it’s the right thing for your business or maybe you’re worried that it’ll be difficult? Don’t be! In about 15 minutes,…

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Big News! AWeber Now Supports the Elementor WordPress Plugin.

big-news!-aweber-now-supports-the-elementor-wordpress-plugin.

AWeber + Elementor creates a seamless sign up form integration. Connecting AWeber and Elementor requires absolutely zero coding experience — whether you have a free or pro Elementor account. With AWeber's Elementor plugin, you can quickly grow your email audience and boost sales and easily embed sign up forms. What is Elementor? Elementor is a drag and drop page builder plugin that can be used…

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Is Data Quality Holding You Back From Better Email Personalization?

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Personalization is a major goal for most email marketers. But one of the factors holding them back is not having the good-quality data they need to do it effectively. In “Email Strategies for Success,” a 2017 research report by the email service provider Upland Adestra, 77% of respondents said they believe email marketing effectiveness is increasing significantly. Also, 64% said improving email personalization was one…

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Email Experts Series: Interpreting SMTP Codes

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Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series,…

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Speeding Up Email Production Workflows & the Potential Consequences

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It generally takes about 2 to 3 weeks to create, approve, and send a marketing campaign. If your company is larger, more decentralized, or more highly regulated, it can take even longer. Usually that’s not a significant problem, but sometimes you need to be more nimble or reduce production costs due to heightened uncertainty or financial pressures. Some companies are experiencing one or both of…

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Creating her own colors

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XayLi’s grandma Florencia was a creator, but everyone in the neighborhood just called her “mom.” Sitting in her place below the cash register at Florencia’s market in her childhood home of Trinidad, XayLi remembers being enamored with this business woman in her family. And Florencia didn’t think five years old was too young to learn about business: “She taught me to count money and about…

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