In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable.
According to Epsilon’s PeopleCloud Messaging statistics, during the COVID-19 crisis, more emails have been delivered and customer engagement has been up. For March and April, we saw 5% growth in send volume YoY. And the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). While reaching out to customers during this time of crisis is important, it’s also key to…
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