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Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

At the same time that many retail stores have closed their brick-and-mortar locations, many people are spending more time at home and online. The result is a deluge in online shopping and digital consumption. Retail Dive reports that from March 23 to March 30, e-commerce marketplaces saw a 14% increase in volume, and we saw a 350% increase in click-throughs from February to March with…

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