Four elements that drive digital transformation in marketing

All too often, companies rush to implement the latest solution in the name of digital transformation only to end up with technical debt. The consequences of implementing the wrong technologies become painfully evident in a disrupted marketplace like the one we’re facing today.

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The essential guide to customer acquisition

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

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