Want more shares for your content? More backlinks? A guest post gig? You may need some help to get there. Having great content or a great site is one thing, but unless you can get yourself in front of the right people, you may never be widely known. There are plenty of ways to gain visibility. We’ve written about them in several posts. You can format and optimize your content for more shares. You can advertise. You can improve your pages’ SEO.
Or you can send “outreach emails”. This ends up actually being one of the most effective tactics if you really want exposure.