A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review)
How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights)
Insightful & entertaining tweets
Talk about amazing customer-centric messaging from @WholeFoods! Why? It answers the questions we have before we even ask:
– how are we gonna brunch?
– how to deal with a cooking rut?
– what exactly are we doing with all the leftover Easter ham???https://t.co/XndcxS90hM
— Val Geisler (@lovevalgeisler) April 6, 2020
“We bought this bankrupt company’s list.”
That list couldn’t even keep the first company in business.
— Mickey Chandler (@mickc_pro) April 13, 2020
— Catherine Mears (@catmears) April 6, 2020
Name a worse trend in cold email outreach than the fake “Hey FNAME! Lol kidding! :)”
— Val Geisler (@lovevalgeisler) April 15, 2020
— Kristin Social Distancing Bond (@EmailSnarketing) April 8, 2020
Noteworthy subject lines
Everlane, 4/22 – An Earth Day To Remember
Eddie Bauer, 4/22 – You + American Forests = 8+ Million Trees Planted!
Patagonia, 4/22 – Every day is Earth Day
Banana Republic, 4/22 – Our love letter to nature
Uncommon Goods, 4/22 – Dear Mother Earth: Thank you for hosting us all these years.
MoMA Design Store, 4/29 – Gifts for Mom & Mother Figures
Macy’s, 4/22 – Mother’s Day gifts for every budget
Bass Pro Shops, 4/19 – LAST DAY: stretch your payments!
UncommonGoods, 4/29 – Florence Nightingale was born May 12. Who do you celebrate in May?
Staples, 4/7 – She turned her minivan into a mini photo studio.
Williams Sonoma, 4/28 – We miss dinner parties too. How to host one digitally.
Williams Sonoma, 4/25 – No flour? No problem. Here’s what to bake instead.
Olive Garden, 4/7 – Get a $1 Kids Meal ToGo.
Office Depot, 4/22 – Customize your home office and eliminate the clutter
Crate and Barrel, 4/7 – WFH 2.0: Save on top home office & storage
MoMA Design Store, 4/22 – What Our Staff Is Using at Home
Walgreens, 4/22 – Staying home doesn’t mean sacrificing self-care. Shop our DIY spa day essentials today.
Neiman Marcus, 4/4 – Your at-home spa awaits! Hours left for $50-$100 off beauty
Walmart, 4/19 – Ways to stay entertained at home
Saks Fifth Avenue, 4/22 – Everything you need to make things more homey
Lowe’s Home Improvement, 4/20 – Help keep your home safe and secure.
Nordstrom, 4/29 – All about that at-home life
Everlane, 4/29 – It’s All About Sweatshirts Right Now
VS Pink, 4/24 – Sport looks for your home workouts: in your fave neutrals!
Belk, 4/19 – Workout from home: 40% off Under Armour
Wegmans, 4/26 – Try These Ideas for Family Fun at Home
Michaels, 4/20 – Hey, parents: Check out these fun and creative projects for your kiddos.
Dollar General, 4/28 – Backyard activities starting at $1.
Big Lots, 4/26 – Essentials for family-fabulous back yard
West Elm, 4/26 – Up to 60% off! Step into your new dream backyard…
Sears, 4/19 – Together, we’ll build your outdoor oasis
Banana Republic, 4/29 – Introducing our Summer Collection
ModCloth, 4/20 – “Love this swimsuit! She looks amazing.”
REI, 4/27 – Final Day to Save During Our Inside/Outside Sale
Gap, 4/12 – Virtually best dressed
Banana Republic, 4/12 – Dress up to lift your spirits up
Walmart, 4/24 – Add some “feel good” to your Friday
Omaha Steaks, 4/6 – Help someone be prepared.
Walmart, 4/27 – Together, we can help fight hunger in the U.S.
Omaha Steaks, 4/17 – Help American families. Donate with your order.
Petco, 4/29 – Adopt, Foster, Donate to Save Pet Lives!