Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

At the same time that many retail stores have closed their brick-and-mortar locations, many people are spending more time at home and online. The result is a deluge in online shopping and digital consumption. Retail Dive reports that from March 23 to March 30, e-commerce marketplaces saw a 14% increase in volume, and we saw a 350% increase in click-throughs from February to March with retail brands on our email platform.

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Without 3rd-party cookies and IDFA, are consumers really better off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

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