Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI.
In Email Deliverabilty – A Journey to the Inbox, a free webinar on June 2 at 3 p.m. UK / 10 a.m. ET, Guy Hanson, vice president of customer engagement at Validity, will join Tim Bond, head of insight and PR at the DMA, as they discuss what marketers know about email deliverability best practices and the eye-opening results of DMA’s latest Email Deliverability survey.
They’ll introduce webinar guests Kate Barrett, author of “E-telligence: Email Marketing Isn’t Dead, The Way You’re Using It Is,” and Steve Lunniss, Head of CRM for Wowcher LivingSocial UK/IRE, to share their own journeys to the inbox and the advice they have for email marketers around the globe.
Join us on June 2 to hear Guy, Tim, Kate, and Steve:
- Reveal what email marketers find is their biggest challenge (hint: it’s not necessarily an email function)
- Share the average amount of marketing budget allocated to deliverability management
- Answer your questions and provide tips and tricks on all facets of email marketing, from data hygiene to benchmarking success