Monthly Archives: June 2020

Common Marketing Outliers: Identifying & Managing Them

common-marketing-outliers:-identifying-&-managing-them

The chances are high that your audience across your various channels is diverse—made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts. However, sometimes one or more small groups is so extreme in their behavior that they skew the overall…

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Avoid spam traps the right way

avoid-spam-traps-the-right-way

Jump ahead Avoiding spam traps the right way Main takeaways Spam trap addresses are always kept secret How to avoid spam traps Links Stay in touch   In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices Note: This podcast episode was pre-recorded…

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16 best practices to grow your Instagram in 2020

16-best-practices-to-grow-your-instagram-in-2020

Jump ahead Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing Don’t put all your eggs in the Instagram basket Did you know that 68% of Instagram users hop on Instagram to interact with creators? It’s no secret that Instagram is a powerful social media platform for creators to share their work! But whether you’re new…

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What’s the Best CRM for Small Businesses?

what’s-the-best-crm-for-small-businesses?

Perhaps this is a flawed comparison, but do you ever get overwhelmed with all the emails and all the WhatsApp, Instagram and Facebook messages you receive from friends and family? Sometimes I think a good CRM software could be just what I need to organize my social life. Thankfully, your working life doesn’t need to be quite so chaotic. There are tons of excellent tools…

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Let’s Talk: Engagement part 2

let’s-talk:-engagement-part-2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda…

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Retail Reality – Expert Advice for Navigating Your Journey to the Inbox

retail-reality-–-expert-advice-for-navigating-your-journey-to-the-inbox

The COVID-19 crisis posed very different challenges for email marketers, depending on their vertical. In retail, which faced store closures and a customer base restricted to their homes, we saw a load of resilience as companies relied on email to keep their businesses moving. It worked! As operations moved online, customers followed. New account sign-ups increased 2.5x and even re-engagement rates were up as lapsed…

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Netcore Podcast: Strategies to Reduce Email Churn Rates

netcore-podcast:-strategies-to-reduce-email-churn-rates

Since email has been the heart of marketing strategy, especially during the COVID-19 crisis, preventing email churn is the top priority for most email marketers. However, before you get to the task of retaining your email subscribers, it’s important for you to understand why your subscribers are churning, as well as which ones are worth retaining and which ones you must let go? I join…

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ConvertKit’s May 2020 Deliverability Report

convertkit’s-may-2020-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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YouTube SEO: How to rank YouTube videos fast in 2020

youtube-seo:-how-to-rank-youtube-videos-fast-in-2020

Jump ahead What is YouTube SEO How YouTube's algorithm ranks videos How to reverse-engineer your YouTube content for search 8 YouTube SEO best practices for online creators Don't forget: Always put your audience first   “Have you ever tried giving someone something they didn’t want? It doesn’t go over well.” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. As the…

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Introducing: The Kickbox Deliverability Suite

introducing:-the-kickbox-deliverability-suite

Email Deliverability Made Simple Kickbox is no longer just an email verification company. In a push to expand our platform to meet growing demand from our customers, Kickbox is excited to announce its new email deliverability suite of products to help marketers take the guesswork out of hitting the inbox. This expansion of our email tools gives marketers an alternative to recently-consolidated email deliverability providers…

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On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building

on-demand-webinar:-the-questions-to-ask-instead-about-email-frequency-&-list-building

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

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Upcoming events

upcoming-events

Mailcon Webinar: June 25th, 10am pacific I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25. Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual…

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Protecting yourself from listbombing

protecting-yourself-from-listbombing

Table of Contents Main takeaways Links Stay in touch In episode 4 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about listbombing, how it can damage your sender reputation, and how to protect your deliverability. Protecting yourself from listbombing Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you…

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How Much Email is TOO Much Email?

how-much-email-is-too-much-email?

One of the most difficult parts of email deliverability and optimization is the fact no one-size-fits-all solution exists. One sender’s situation can vary so vastly from another that a piece of advice for Sender A would be harmful for Sender B. But something you can start to use to parse out what you need to do to improve your email sender reputation and overall deliverability…

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