For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many opportunities to help businesses to deliver more relevant communications to their site visitors and subscribers; which help engage and nurture both prospects and customers. I’m not alone. In a poll of our readers on Smart Insights we’re asking ’What is the most important trend in digital marketing for 2017?
Thinking about sending an email blast? Or maybe an email campaign? Not sure what the difference is? In this post, we’ll talk about email blasts, when to send them, and how do it effectively.