CPG COVID Insights Impacting Consumer Marketing Efforts

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now.

To that end, Epsilon surveyed consumers on their shopping habits and behaviors during the COVID-19 pandemic to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment During COVID-19,” are indicative of the current consumer mindset and sales patterns, but also trends that will likely continue into Q3 (and beyond).

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Holidays, interrupted:  How COVID holiday plans can be a win for CPG brands

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.