Marketers are operating in turbulent times. The challenges are daunting:
- The worst health crisis since 1918
- The worst financial crisis since 1933
- The worst social unrest since 1968.
The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year.
In this keynote for the ANA’s 2020 Email Evolution Conference, Wildbit Head of Marketing Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.
View the slide presentation:
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