Email Evolution Conference 2020: The State of Email Marketing

Marketers are operating in turbulent times. The challenges are daunting:

  • The worst health crisis since 1918
  • The worst financial crisis since 1933
  • The worst social unrest since 1968.

The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year.

In this keynote for the ANA’s 2020 Email Evolution Conference, Wildbit Head of Marketing Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.

View the slide presentation:

The post Email Evolution Conference 2020: The State of Email Marketing appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

on-demand-webinar:-the-biggest-shifts-in-email-marketing-trends-for-2021

On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We asked them to rate 26 email marketing tactics and technologies, both in terms…

>