LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?

I join Kerel Cooper and Nick Dujnic, co-hosts of LiveIntent’s Real Time Banter podcast, to talk about how email behavior has changed during the coronavirus pandemic and what those changes mean for marketers.

Watch to hear insights on:

  • How content consumption has changed during the pandemic
  • How email behaviors like open times have changed
  • Where some brands have gone wrong with mobile-friendliness
  • How email has once again silenced the “email is dead” crowd
  • How consumer product loyalties are up for grabs
  • Why CPG brands need to build their owned audiences
  • The need for product-maker and retailers to inspire and educate their audiences
  • How list grown has been challenged during the pandemic
  • The need to regularly audit your automated emails
  • The concerns about ad adjacencies

>> Listen to the podcast on LiveIntent’s blog

The post LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers? appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-last-word-on-january-2021

The Last Word on January 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends for 2021 (Really Good Emails) The State of Email Newsletters: 2021 and Beyond (What If) Microsoft Is Building a New Outlook App for Windows and Mac Powered by the Web (Windows Central) 88% of Marketers Say Collecting First-Party Data Is a 2021…

>