That’s it, that’s the blog. Kidding, though only kind-of. Email marketers cringed this week when Sundar Pichai, CEO of Google, was asked by not one, but two US Representatives why their email is filtered into the spam folder rather than into (presumed) constituents’ inboxes. This is not a new question for anyone in the business of sending email, nor are the concerns about “political bias…

Are you new to email marketing? In this guide, you’ll learn key terms, benefits, strategies, and the exact steps to run effective email marketing campaigns.

Understand why some subject lines stand out more than others and how you can improve your open rates with these subject line tips and examples. The post Email Subject Lines: Best Practices, Tips, and Examples appeared first on SendGrid.

Personalization rules the email world these days, or so it seems.  Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make creating 1:1 emails as easy as clicking a few buttons.  But not everybody agrees. In December 2019, research firm Gartner…

As a follow-up to my appearance on the Keep Optimizing Podcast, I’ll be joining host Chloe Thomas on Aug. 4 and July’s other guests to talk about email marketing and answer the question: What should be on your to-do list right now? We’ll be discussing the hot email marketing topics AND answering your email marketing questions, including: How do we capitalize on a lockdown-driven surge…

These talks have been wildly successful and I am so excite to talk with all of you and discuss topics of deliverability. When I started them I thought there was some desire for peers to discuss delivery with one another. As they’ve evolved I realize they were not just open discussions but more formal training sessions. This is requiring more prep and structure now and…

Jump ahead Step #1: Define your Instagram goals Step #2: Get to know your Instagram audience Step #3: Scope out the competition Step #4: Define your Instagram brand Step #5: Review your existing Instagram content and profile Step #6: Plan the content you'll share Step #7: Set up a consistent posting schedule Step #8: Track your progress against your goals Be strategic with your Instagram…

We’ve identified which cities had the most jobs, the highest CEO approval ratings, and the top salaries during the past few months of COVID-19.

Consumers want it free. They want it now. They want it to be relevant. They want it personalized.

The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. During this 43-minute on-demand webinar, Oracle CX Marketing Consulting’s Clea Moore helps lessen the pain of these changes by catching you up on what the major mailbox providers have been up to so you can take action appropriately. She discusses…

If you’ve been around ConvertKit for a while, you know that one of our core values as a company is to “work in public”. We want to stay transparent about the decisions we make and the work we do so that other creators and companies can learn from our actions and hopefully be inspired to pave the way for the next generation of creators to…

Jump ahead What is a blocklist? Typical reasons for getting blocklisted Lean on your ESP for help How to get removed from a blocklist How to tell if a blocklist is impacting you How to fix the root issues that cause blocklistings Summary   In episode 9 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss blocklists and how to recognize if…

The travel industry is one of the sectors worst hit by the COVID-19 crisis, and this reflected in its email programs. With no inventory to promote, many travel senders either had to suspend activity entirely or come up with creative approaches to help fill the content vacuum. Fortunately, the easing of lockdown restrictions means travel is now exploding back to life, and our “Destination Inbox:…

Life without open rates? If the new email service Hey.com has their way, this will be the new normal for email marketers. Even if Hey isn’t successful, the pendulum is swinging toward more online privacy, which may make open rates and other tracking email marketers rely on today extinct. Here’s the thing… I’ve been in the email marketing game long enough to remember BEFORE we…

Life without open rates? If the new email service Hey.com has their way, this will be the new normal for email marketers. Even if Hey isn’t successful, the pendulum is swinging toward more online privacy, which may make open rates and other tracking email marketers rely on today extinct. Here’s the thing… I’ve been in the email marketing game long enough to remember BEFORE we…

Learn more about Twilio's digital engagement event of the year. The post Going Virtual, Bill Nye and More: A SIGNAL 2020 Update appeared first on SendGrid.

In this tutorial, learn how to view, flush, and purge queued mail in Postfix. The post How to Flush the Mail Queue in Postfix appeared first on SendGrid.

Jump ahead Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn Start growing your list with LinkedIn today Now I know what you're thinking. LinkedIn? For list building?!? But hear me out. Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. Lately, though, things have changed. I've noticed…

See the list of 17 best real estate marketing tools of 2021, including contact management and lead generation software.

Are you like most marketers who want to get more eyes on their newsletter – and do it with fewer frustrations and fuss? Let me walk you through how Facebook Lead Ads can make it happen and how to upload your list into GetResponse.