Building omnichannel loyalty in an increasingly contactless retail world

The unexpected hit of COVID-19 has jolted the retail world into a need for transformation. In March, when stores were suddenly shuttered, retailers had to quickly pivot their omnichannel approach, from evaluating brick and mortar to creating contactless customer experiences.

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How DMO Visit Omaha attracted out-of-town visitors during off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

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