Email List Churn: How to Reduce Both Passive & Active Opt-Outs

It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience and growing your business.

In this post, our email marketing consultants talk about:

  • The 2 kinds of email list churn: passive opt-outs and active opt-outs
  • 17 reasons why subscribers opt-out, recognizing that some are out of your control while others can be mitigated
  • 8 strategies for reducing email list churn—early on, in the middle, and at the end of the email relationship

For a full discussion of all of that…

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Email List Churn: How to Reduce Both Passive & Active Opt-Outs appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-last-word-on-august-2020

The Last Word on August 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19 (MediaPost) Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic? (AdWeek) Most Consumers Will Not Shop In Stores This Black Friday (MediaPost) 10 Incredible Women of Email (that you may not…

>