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Email Deliverability Unfiltered: Email List Management

This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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