The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation about what the 2020-2021 school year ‘will look like’ across the different states and regions, how can you as a retailer best plan for the back-to-school shopping season? By focusing on the facts and what’s in your control.