Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing.

During the 51-minute episode, we discuss a wide range of issues, including:

  • How I got my start in email marketing
  • Why email marketing is a good long-term career, and how it teaches you the skills you need to graduate up into marketing leadership positions
  • Why I wrote the first edition of “Email Marketing Rules”
  • What best practices are and how they can help marketers
  • How to align business goals and email marketing goals
  • Having a campaign-centric vs. subscriber-centric approach to email marketing
  • Whether benchmarks are useful or not
  • The importance of managing inactive subscribers
  • The best places to attract high-quality subscribers and where you tend to only be able to attract low-quality subscribers
  • The two things that new email marketers should learn about
  • What to test to make your emails better
  • What are the best email key performance indicators
  • What does the next 6-12 months hold for email marketing

For the full conversation…

>> Listen to the podcast

The post Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’ appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

email-marketing’s-increasing-role-as-third-party-cookies-disappear

Email Marketing’s Increasing Role as Third-Party Cookies Disappear

While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope that brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity management. Every marketer would be wise to use this extra time…

>