Consumers want it free. They want it now. They want it to be relevant. They want it personalized.
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The case for bringing balance back to the marketing ecosystem
Tags Content Type Blog Post Epsilon Topic Customer Insights Topic Marketing Technology Topic Media Delivery Topic Personalization
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Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements: