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With cookies crumbled and IDFA DOA, it’s time for a better identity strategy
Tags Epsilon Topic Customer Insights Topic Data Topic Digital Media Topic Identity Topic Privacy
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How DMO Visit Omaha attracted out-of-town visitors during off-season
Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it.