Monthly Archives: August 2020

The Tricks that Tripled Blogger Emma Johnson’s Email Sign Ups

the-tricks-that-tripled-blogger-emma-johnson’s-email-sign-ups

Like many successful entrepreneurs, Emma Johnson saw an opportunity with her blog, Wealthy Single Mommy.  “Nobody was speaking to me or my peers,” Emma said. “We have our own stories and challenges. I started a blog and I didn’t know what I was doing. It was a personal project. I thought I’d talk about money, but it went way beyond money.” Today, Emma has a…

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How to survive as an indie musician

how-to-survive-as-an-indie-musician

The band Throw the Fight began like most bands do – playing in small clubs for “zero people” (unless you count the other bands waiting to go on, the bartender, or maybe the sound guy in the back). “There were so many bad shows,” lead guitarist Ryan Baustert remembers, but those were also the shows where they honed their craft. Even when no one showed…

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How to get more views on YouTube | 5 key strategies that work fast

how-to-get-more-views-on-youtube-|-5-key-strategies-that-work-fast

Jump ahead Focus on YouTube SEO Increase watch time Improve clickthrough rate Encourage engagement Promote your video Get YouTube subscribers to join your email list   Creating valuable video content can take hours, not to mention all the time spent planning and strategizing. So the last thing you want is for your time and effort to go to waste. Which means you need your videos…

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Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

understanding-consumer-behavior-in-covid-19:-how-ai-can-put-your-brand-on-the-right-path

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

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The Ultimate Guide to Email A/B Testing

the-ultimate-guide-to-email-a/b-testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2018, 281 billion emails were sent and that figure is expected to rise to a staggering 347 billion by 2022. These days it’s not enough to assume you know what type of email your audience will want to open —…

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Email Deliverability September 2020 [infographic]

email-deliverability-september-2020-[infographic]

This is the sixth email deliverability test we’ve carried out, and, as with every test, it brought quite a few surprises. If you’d like to make a comparison between this test and the previous one, check out our test from February 2020. For those of you who are coming across our tests for the first time, this is something we started doing back in August…

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Content Marketing 101: What’s in it for Me?

content-marketing-101:-what’s-in-it-for-me?

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

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Edit your Related Items Without Leaving the Salesforce Record

edit-your-related-items-without-leaving-the-salesforce-record

Hmm…How can I best describe Salesforce’s Related Items? They show me almost what I need, but not the complete list. The records are almost within reach, but not quite. Related Items show me records related to the record I’m on. Seems like the perfect solution, right? Except the Related Items tab only shows six records for each related object, and I have to click “View…

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How to get more YouTube subscribers: 7 top tips from a top YouTuber

how-to-get-more-youtube-subscribers:-7-top-tips-from-a-top-youtuber

Jump ahead Know your audience Create video content your audience will love Promote your videos and grow your subscribers Create your own definition of success Ali Abdaal never set out to build a huge audience on YouTube. In fact, when Ali uploaded his first vlog in mid-2017, he simply wanted to document his final year at Cambridge—and maybe have some fun along the way. “I…

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How to Get Your Customers to Buy Again with Etsy + AWeber

how-to-get-your-customers-to-buy-again-with-etsy-+-aweber

Did you know that acquiring a new customer can be 5 to 25 times more expensive than keeping an existing one?  That’s because you’ve already done the hard part: you’ve convinced someone of your value. Once they get to experience your product or service for themselves, they don’t need as much convincing to buy a second time. As an Etsy seller, you leave money on…

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On-Demand Webinar: The Email Subscriber Lifecycle

on-demand-webinar:-the-email-subscriber-lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from when a visitor or customer signs up for your promotional emails through when…

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All about Gmail: The spam folder, the promotions tab, postmaster tools, and more

all-about-gmail:-the-spam-folder,-the-promotions-tab,-postmaster-tools,-and-more

Jump ahead All about Gmail The promotions tab is still the inbox Links Stay in touch All about Gmail Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverability. Apart from keeping your emails safe,…

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This Week in Commerce: Brittany Nelson, yoga instructor

this-week-in-commerce:-brittany-nelson,-yoga-instructor

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How yoga instructor Brittany Nelson uses the ConvertKit Free Plan, ConvertKit Commerce, and a small list to sell their 8-week yoga series The creator: Brittany Nelson is a yoga instructor and…

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The Ugly Truth about Buying Email Lists

the-ugly-truth-about-buying-email-lists

You want peace of mind when sending your messages to your subscribers. That means making sure that your email is delivered to your subscribers’ inboxes. But it also means knowing you’re sending legally compliant marketing emails. When you’re just starting a business — or just starting to use email marketing to promote your business — it can be really tempting to buy an email list. …

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2020 Versus 2019: Email Edition

2020-versus-2019:-email-edition

It’s true: These are unprecedented times. It’s annoying, I know, but the fact is, email marketers were faced with challenges never experienced before. From social and civil unrest in the United States to a global pandemic forcing total lockdown in countless countries, selling products via email just didn’t hit the same this year as it did in years past. Or so we assumed. In State…

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Why Are My Emails Going To Spam?

why-are-my-emails-going-to-spam?

Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution, and even the most experienced senders run into occasional inboxing issues. We’ve compiled our list of best practices to outline how to remedy a spam problem. The post Why Are My Emails Going To Spam? appeared first on SendGrid.

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