Monetization is top of mind for retailers, grocery stores, pet stores and, frankly, any company at the moment. With budgets under greater scrutiny and pressure, monetization offers an ideal partnership opportunity in which brands get ROI and other critical insights through reaching retailer’s in-market customers, while retailers get a new revenue stream.
Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it.