#1 overlooked monetization opportunity: Messaging on the open web

Monetization is top of mind for retailers, grocery stores, pet stores and, frankly, any company at the moment. With budgets under greater scrutiny and pressure, monetization offers an ideal partnership opportunity in which brands get ROI and other critical insights through reaching retailer’s in-market customers, while retailers get a new revenue stream.

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How Unilever improved customer identity recognition five-fold in six weeks

The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.

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