EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share:

  • Two truths and lie about my book-writing career
  • My email origin story of how I fell into the email marketing industry
  • How email behaviors have changed during the pandemic, including changes in open patterns, email volume, email engagement, and unsubscribe rates
  • How the pandemic has affected companies quite differently
  • How the recovery coming out of the pandemic will be much more chaotic and individualistic compared to the fairly universal experience in mid-March
  • Tips on how the mid-March COVID announcements could have been better
  • Thoughts on how device usage now might affect your email design
  • Tips on how to handle a lot of new consumer behaviors, such as first-time online buyers and curbside pickup
  • How out-of-stocks are driving consumers to try new brands and new retailers, and how retailers should react
  • My philosophy on what marketing’s key goal is
  • How analytics can power your empathy
  • The one thing about I would change about email marketing

To listen to our entire conversion…

>> Visit the EmailTalk.FM website

The post EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

holiday-marketing-quarterly:-third-quarter-2021-checklist

Holiday Marketing Quarterly: Third Quarter 2021 Checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

>