In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.
Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it.