On-Demand Webinar: The Email Subscriber Lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end.

During this free 44-minute on-demand webinar, I discuss:

  • The six stages of the subscriber lifecycle, from when a visitor or customer signs up for your promotional emails through when they’re lost as a subscriber
  • The pages, emails, and other elements that are a part of each stage of the subscriber lifecycle
  • How to improve each lifecycle stage

The Email Subscriber Lifecycle

By the end of the webinar, you’ll understand how to improve subscriber retention as well as increase subscriber lifetime value by optimizing each stage of the lifecycle.

>> Watch the on-demand webinar on Oracle’s Modern Marketing Blog

The post On-Demand Webinar: The Email Subscriber Lifecycle appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

things-people-say-that-show-they-don’t-understand-email-marketing

Things People Say That Show They Don’t Understand Email Marketing

Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no rules.” “Email hasn’t changed in 20 years.” #EmailGeeks, what are your verbal red…

>