Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to mention its ability to help messaging rapidly adapt as consumers’ behavior changes—which has been a particularly important feature this year.

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