Monthly Archives: September 2020

Understanding Email Click Rates

understanding-email-click-rates

Marketing metrics are just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discussing how to measure each one, how to use each one, and how to benchmark your performance. In this post, we’re examining email…

Read More »

Are You Haunted by Mysterious Email Performance Issues?

are-you-haunted-by-mysterious-email-performance-issues?

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. Perhaps your delivered rate is lower than usual, or your open rate is noticeably different than recent, similar sends. These little signals are tip-offs there is a larger issue at play, and you need more information to figure…

Read More »

How to create a paid newsletter

how-to-create-a-paid-newsletter

Jump ahead What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter Launching a paid newsletter is a marathon, not a sprint   The year was 1704. Boston postmaster John Campbell was putting the finishing touches on the first issue of the Boston News-Letter—a single-sheet packed on both sides with the most important news from the time. The…

Read More »

Validity’s Certification Improves Emarsys Customers’ Click-Throughs by 35%

validity’s-certification-improves-emarsys-customers’-click-throughs-by-35%

Earlier this month we participated in Emarsys’s virtual event, Retail Renaissance, where we took the virtual stage with Steve Henderson, the company’s Head of Global Deliverability. When it comes to topics like deliverability, data quality, and compliance, he’s one of the smartest people I know. We had a great conversation about the relationship between better data, better engagement, and better return on investment (ROI), which…

Read More »

How to perform a self-led deliverability audit

how-to-perform-a-self-led-deliverability-audit

Jump ahead DIY deliverability audit Deliverability audit steps you can take on your own Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit We want to empower you to take as much control of your email marketing as possible…

Read More »

This Week in Commerce: How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks

this-week-in-commerce:-how-a-chef-uses-convertkit-commerce-to-sell-their-monthly-plant-based-cookbooks

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks The creator: Chef Daniella Malfitano is the host of Plant-Based Made Easy, a live cooking show featured on Facebook…

Read More »

Feeling Like a Fraud? 5 Ways to Beat Imposter Syndrome

feeling-like-a-fraud?-5-ways-to-beat-imposter-syndrome

As soon as I sat down to write this article, a little voice popped in my head: What do you know about helping others combat Imposter Syndrome? Isn’t this a psychological phenomenon? You’re not a therapist. You coach others dealing with their marketing and their businesses, not their minds. I have given speeches in front of thousands of people, contributed to major publications, launched an…

Read More »

Single mom on a mission

single-mom-on-a-mission

When Kelsey Baldwin played “teacher” as a kid, all she wanted to do was design worksheets on Microsoft Word, assembling clip art and lines to layout the perfect geography handouts. (She also dabbled in PowerPoint presentations like “Why you’re the greatest dad” which she presented to her father when she was with him every other weekend.) I just really loved figuring out layouts and how…

Read More »

350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

Read More »

350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

Read More »

350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

Read More »

Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

litmus’s-delivering-podcast:-seeing-into-the-future-with-oracle’s-chad-s.-white

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to be lean and efficient The long list of major challenges…

Read More »

Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

beyond-the-beginning:-refining-your-triggered-email-program-in-the-age-of-personalization

Triggered emails, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s (SmartInsights). When someone signs up for an email program, they might receive a welcome email, which is a very common form of triggered email. Some other common types of triggered emails are welcome emails, educational series, abandoned…

Read More »

8 Ways to Reduce Email List Churn

8-ways-to-reduce-email-list-churn

Growing your email list is a challenge. Email list churn makes that challenge even harder. That’s because you have to replace every subscriber who unsubscribes, reports your emails as spam, or becomes chronically inactive just to keep your list size steady, much less grow it. It’s like walking up a down escalator. The more your list churns, the faster you have to go to avoid…

Read More »

Rishad Tobaccowala Joins Trendline’s Board of Directors

rishad-tobaccowala-joins-trendline’s-board-of-directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely […] The post Rishad Tobaccowala Joins Trendline’s Board of Directors…

Read More »

The Secret to Salesforce Adoption and Better Data Quality

the-secret-to-salesforce-adoption-and-better-data-quality

As experts in Salesforce data management we are frequently asked, “What do I focus on first, my data quality or adoption?” Since these are the top two challenges faced in every CRM implementation, the question isn’t surprising. Adoption and data quality are both equally important and daunting to accomplish without the right tools and approach. So, what do you do? First, stop viewing data quality…

Read More »

Which type of landing page is right for you?

which-type-of-landing-page-is-right-for-you?

Jump ahead Best practices for any landing page 10 types of landing page Link pages Ebook landing pages Webinar landing pages Event landing pages Newsletter landing pages Video landing pages Podcast landing pages Coming soon landing pages Product landing pages Profile landing pages Which type of landing page will you create? Whether you need to promote your podcast or attract subscribers to your newsletter, a…

Read More »
>