Monthly Archives: September 2020

10 Best Ecommerce Tools to Sell More with Email Marketing

10-best-ecommerce-tools-to-sell-more-with-email-marketing

Did you know 80% of retail professionals say email marketing is their most significant customer retention driver? Plus, it costs 5 times as much to attract new customers than to keep existing ones. That’s where email marketing becomes a vital tool to growing your business. But we’re willing to bet that email marketing isn’t the only tool you use to run your ecommerce business. And…

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Understanding Email Click Rates

understanding-email-click-rates

Marketing metrics are just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discussing how to measure each one, how to use each one, and how to benchmark your performance. In this post, we’re examining email…

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Are You Haunted by Mysterious Email Performance Issues?

are-you-haunted-by-mysterious-email-performance-issues?

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. Perhaps your delivered rate is lower than usual, or your open rate is noticeably different than recent, similar sends. These little signals are tip-offs there is a larger issue at play, and you need more information to figure…

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How to create a paid newsletter

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Jump ahead What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter Launching a paid newsletter is a marathon, not a sprint   The year was 1704. Boston postmaster John Campbell was putting the finishing touches on the first issue of the Boston News-Letter—a single-sheet packed on both sides with the most important news from the time. The…

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Validity’s Certification Improves Emarsys Customers’ Click-Throughs by 35%

validity’s-certification-improves-emarsys-customers’-click-throughs-by-35%

Earlier this month we participated in Emarsys’s virtual event, Retail Renaissance, where we took the virtual stage with Steve Henderson, the company’s Head of Global Deliverability. When it comes to topics like deliverability, data quality, and compliance, he’s one of the smartest people I know. We had a great conversation about the relationship between better data, better engagement, and better return on investment (ROI), which…

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How to perform a self-led deliverability audit

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Jump ahead DIY deliverability audit Deliverability audit steps you can take on your own Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit We want to empower you to take as much control of your email marketing as possible…

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This Week in Commerce: How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks

this-week-in-commerce:-how-a-chef-uses-convertkit-commerce-to-sell-their-monthly-plant-based-cookbooks

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks The creator: Chef Daniella Malfitano is the host of Plant-Based Made Easy, a live cooking show featured on Facebook…

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Feeling Like a Fraud? 5 Ways to Beat Imposter Syndrome

feeling-like-a-fraud?-5-ways-to-beat-imposter-syndrome

As soon as I sat down to write this article, a little voice popped in my head: What do you know about helping others combat Imposter Syndrome? Isn’t this a psychological phenomenon? You’re not a therapist. You coach others dealing with their marketing and their businesses, not their minds. I have given speeches in front of thousands of people, contributed to major publications, launched an…

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How to Make Money with Email Marketing

how-to-make-money-with-email-marketing

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .   It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter. And transactions from email are three times more profitable than…

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Single mom on a mission

single-mom-on-a-mission

When Kelsey Baldwin played “teacher” as a kid, all she wanted to do was design worksheets on Microsoft Word, assembling clip art and lines to layout the perfect geography handouts. (She also dabbled in PowerPoint presentations like “Why you’re the greatest dad” which she presented to her father when she was with him every other weekend.) I just really loved figuring out layouts and how…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

litmus’s-delivering-podcast:-seeing-into-the-future-with-oracle’s-chad-s.-white

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to be lean and efficient The long list of major challenges…

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How to Email During a Disaster or Pandemic — Without Alienating Your Customers

how-to-email-during-a-disaster-or-pandemic-—-without-alienating-your-customers

What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt. It goes without saying, but we live in a different world today. Life will eventually get back to normal, but the ways in which you communicate with your customers has to be adjusted when these life altering situations…

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

beyond-the-beginning:-refining-your-triggered-email-program-in-the-age-of-personalization

Triggered emails, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s (SmartInsights). When someone signs up for an email program, they might receive a welcome email, which is a very common form of triggered email. Some other common types of triggered emails are welcome emails, educational series, abandoned…

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8 Ways to Reduce Email List Churn

8-ways-to-reduce-email-list-churn

Growing your email list is a challenge. Email list churn makes that challenge even harder. That’s because you have to replace every subscriber who unsubscribes, reports your emails as spam, or becomes chronically inactive just to keep your list size steady, much less grow it. It’s like walking up a down escalator. The more your list churns, the faster you have to go to avoid…

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Build Custom Email Templates with AWeber’s Smart Designer!

build-custom-email-templates-with-aweber’s-smart-designer!

If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!   In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos,…

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