3 email design principles that beat the creative silver bullet 

Life – and email – don’t come with guarantees. Although we know what doesn’t work in email design, no single design solution – the silver bullet – will work every time.    However, email does have general principles that designers should follow to give subscribers the best possible experience: an email message that looks good across […]

The post 3 email design principles that beat the creative silver bullet  first appeared on Trendline Interactive.

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What do your ESP metrics really tell you about your deliverability?

Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to nail down. You might think you know your deliverability because you can look at the dashboard in your email service platform and see that 99% of your emails got delivered. […] The post What do your ESP metrics really tell…

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