3 email design principles that beat the creative silver bullet 

Life – and email – don’t come with guarantees. Although we know what doesn’t work in email design, no single design solution – the silver bullet – will work every time.    However, email does have general principles that designers should follow to give subscribers the best possible experience: an email message that looks good across […]

The post 3 email design principles that beat the creative silver bullet  first appeared on Trendline Interactive.

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Are you sending too much email?

Marketers shape their email strategy by asking questions. Many companies ask if they send too many emails—and often assume that they do. This is most likely based on a slew of reports and research studies asking questions along the lines of “Why do you unsubscribe from email?” It’s a fair question and, through our experience, […] The post Are you sending too much email? first…

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