Check Also

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

>