Double Opt-In Best Practices

Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems.

In this post, we answer key questions about double opt-in, including:

  • How does a DOI process work?
  • What are the advantages of DOI?
  • What are the disadvantages of DOI?
  • Where should I use a DOI process?
  • How can I maximize DOI confirmations?

We also share how we used double opt-in best practices with the Oracle CX Marketing Consulting newsletter, which enjoys a 96% opt-in confirmation rate. As we discuss the best practices, we share screenshots of our subscription confirmation page, opt-in confirmation request email, and opt-in confirmation page so you can see exactly how we put them into action.

Of course, you’re also welcome to experience them yourself by signing up for our twice-monthly newsletter, which is full of advice and insights from our more than 500 digital marketing consultants.

>> Read the entire post on Oracle’s Modern Marketing Blog

The post Double Opt-In Best Practices appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

the-best-use-cases-for-live-content-in-emails

The Best Use Cases for Live Content in Emails

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh no matter when your email is opened. That’s because live content…

>