COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.
Tags Content Type Blog Post Epsilon Topic Customer Experience Topic Data Vertical Financial Services
The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.
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