Epsilon data reveals financial habits and preferences during COVID

COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.

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Three customer retention strategies that build long-term loyalty

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…

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