Recruit More Guests and Create a Global Look for Email

What we did: New Creative Approach Responsive Layout Creative Animation Performance Testing Airbnb is an online marketplace that enables people to list, find, and rent private lodging spaces for a small processing fee. It has over 1,500,000 listings in 34,000 cities and 191 countries. The Brief Airbnb needed more guests to become hosts, and establish […]

The post Recruit More Guests and Create a Global Look for Email first appeared on Trendline Interactive.

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Great email marketing is not about having the BEST idea, it’s about the rapid & consistent execution of good ideas. World-class email programs are not built overnight, but instead require a commitment to constant innovation by experimenting, learning & adjusting. Testing ensures we take a data-led approach to optimization; the fastest route to increased engagement […] The post 5 steps to email testing first appeared…

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