Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.
Tags Content Type Blog Post Epsilon Topic Data Topic Identity Topic Machine Learning Topic Personalization
The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.
Session expired
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.
