Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.
Tags Content Type Blog Post Epsilon Topic Data Topic Identity Topic Machine Learning Topic Personalization
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How Unilever improved customer identity recognition five-fold in six weeks
The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were being read as net-new interactions with the brand, even though many were from loyal customers across the Unilever portfolio.