The 4 ingredients you need to move from mass communication to mass personalization

Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

gm-financial,-inspire-brands-and-marriott-share-their-current-obsession—the-customer

GM Financial, Inspire Brands and Marriott share their current obsession—the customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

>