Understanding Email Open Rates

Marketing metrics are just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions.

In this series of posts, we’ll look at a variety of marketing metrics, discussing how to measure each one, how to use each one, and how to benchmark your performance. In this post, we’re examining email open rates, which are easily the most misunderstood email marketing metric—by a long shot. We’ll explain:

  • How Open Rates Are Measured
  • How to Best to Use Open Rates
  • What Is a Good Open Rate

For a detailed look at each of those issues…

>> Read the full post on Oracle’s Modern Marketing Blog

The post Understanding Email Open Rates appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

smart-insights:-email-marketing-trends-2021-–-5-trends-to-watch

Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch

The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer experience into email marketing It’s time for real, authentic personalization Rediscovering the value…

>