Jump ahead Why YouTube video promotion is so important Step #1: Optimize and promote your YouTube videos Step #2: Promote your YouTube channel Step #3: Promote your channel outside of YouTube Stop waiting for your videos to go viral   Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible…

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. Start selling within minutes As a creator, you deserve to get paid for your work. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce How…

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How did you end up in this industry, and when did email start playing…

Curious about audience development? Find out what it is and learn how you can build your own loyal and engaged brand community.

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

This article written by Jeanne Jennings was first published by ClickZ on September 1, 2014. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if…

One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

There are a number of ways to verify email addresses. Learn which ways are better than others and which methods you'd do best to avoid. The post The Best (and Worst) Ways to Verify Email Addresses appeared first on SendGrid.

Freshworks CRM offers three different plans: Customer-For-Life, Sales Cloud and Marketing Cloud. The first is a kind of amalgamation of the Sales and Marketing Cloud, with an increased contact allowance. Within these three plans, you’ll have three tiers to choose from: Growth, Pro and Enterprise. To be honest, it’s not entirely clear how each plan differs as there is such a long list of features to sift…

Jump ahead Why your newsletter needs a name How to name your newsletter 5 places to include your newsletter name Ready to start something new? ConvertKit can help   Something magical happens when you give your project a name. It becomes real. That idea that you’ve tossed around for a month, a year, or (be honest) a lifetime starts to solidify. Whether an email newsletter…

The scariest stories are true. Certainly, Hollywood monsters and masked madmen elicit chills down a spine, but for most people, real-world scenarios are a particularly jarring way to strike fear into a person. Especially marketers. Why? Because our work isn’t private, our reports only available for our bosses to scrutinize. No, our typo is sent to 100,000 people, and you KNOW someone is about to…

In the world of email marketing, mistakes are inevitable. Learn what to do if you when you make a mistake by watching this short video. During the first 5 minutes or less, you’ll determine whether you need to send a correction or apology email. You’ll also determine whether you need to send it to everyone you emailed or just a portion of them. After you…

Curious how leading brands are handling customer engagement in 2020? We found out at SIGNAL, Twilio's annual developer and customer conference, and we're sharing top takeaways here. The post How 3 Companies Are Improving Customer Engagement in 2020 [SIGNAL Recap] appeared first on SendGrid.

If you’re looking for effective ways to gain professional marketing skills, this article is for you. You’ll learn how to run professional online marketing campaigns, and you’ll do it for free in 30 days using our platform.

Still using your homepage to generate leads? It’s time you started using squeeze pages instead. In this beginner’s guide, you’ll learn how to create best squeeze pages, what tools you’ll need along the way, and see inspiring squeeze page templates and examples.

We can't predict what the world will look like this holiday season, but when it comes to email, we know what you should look out for. Here are 3 predictions for your Black Friday sending. The post Black Friday Predictions for Email Sending in 2020 appeared first on SendGrid.