Jump ahead Why YouTube video promotion is so important Step #1: Optimize and promote your YouTube videos Step #2: Promote your YouTube channel Step #3: Promote your channel outside of YouTube Stop waiting for your videos to go viral   Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible…

It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact.…

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. Start selling within minutes As a creator, you deserve to get paid for your work. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce How…

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How did you end up in this industry, and when did email start playing…

Curious about audience development? Find out what it is and learn how you can build your own loyal and engaged brand community.

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

This article written by Jeanne Jennings was first published by ClickZ on September 1, 2014. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if…

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit…

One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

Podcast consumption is on the rise. There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019.  Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year. Want to capitalize on all this growth? Then you need to grow your podcast audience.  How to grow…

There are a number of ways to verify email addresses. Learn which ways are better than others and which methods you'd do best to avoid. The post The Best (and Worst) Ways to Verify Email Addresses appeared first on SendGrid.

Freshworks CRM offers three different plans: Customer-For-Life, Sales Cloud and Marketing Cloud. The first is a kind of amalgamation of the Sales and Marketing Cloud, with an increased contact allowance. Within these three plans, you’ll have three tiers to choose from: Growth, Pro and Enterprise. To be honest, it’s not entirely clear how each plan differs as there is such a long list of features to sift…

Jump ahead Why your newsletter needs a name How to name your newsletter 5 places to include your newsletter name Ready to start something new? ConvertKit can help   Something magical happens when you give your project a name. It becomes real. That idea that you’ve tossed around for a month, a year, or (be honest) a lifetime starts to solidify. Whether an email newsletter…

The scariest stories are true. Certainly, Hollywood monsters and masked madmen elicit chills down a spine, but for most people, real-world scenarios are a particularly jarring way to strike fear into a person. Especially marketers. Why? Because our work isn’t private, our reports only available for our bosses to scrutinize. No, our typo is sent to 100,000 people, and you KNOW someone is about to…

Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday. Small Business Saturday is the Saturday after Thanksgiving and Black Friday.  And just a few days later, Giving Tuesday takes place.  Both Small Business Saturday and Giving…

In the world of email marketing, mistakes are inevitable. Learn what to do if you when you make a mistake by watching this short video. During the first 5 minutes or less, you’ll determine whether you need to send a correction or apology email. You’ll also determine whether you need to send it to everyone you emailed or just a portion of them. After you…