3 Spooky Email Click Bots to Beware Of

Bots are a well-known scourge on Twitter and Facebook, but they’re also a problem on email lists. Even bots that aren’t explicitly trying to compromise your systems represent a serious risk, as they can inflate performance numbers, muddy targeting efforts, and lead brands to make tactical or strategic changes that serve bots rather than human subscribers.

In this article for SmarterCX, I explore the 3 forms email click bots come in and each one’s potential remedies:

  • Beneficial email click bots
  • Malicious email click bots
  • Exploitive email click bots

To learn about each of those…

>> Read the full article on SmarterCX.com

The post 3 Spooky Email Click Bots to Beware Of appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

email-marketing-trends-for-2021:-unproven-opportunities

Email Marketing Trends for 2021: Unproven Opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

>