Bots are a well-known scourge on Twitter and Facebook, but they’re also a problem on email lists. Even bots that aren’t explicitly trying to compromise your systems represent a serious risk, as they can inflate performance numbers, muddy targeting efforts, and lead brands to make tactical or strategic changes that serve bots rather than human subscribers.
In this article for SmarterCX, I explore the 3 forms email click bots come in and each one’s potential remedies:
- Beneficial email click bots
- Malicious email click bots
- Exploitive email click bots
To learn about each of those…