5 A/B Testing Pitfalls Marketers Often Fall Into

A/B testing allows marketers to determine whether their audience prefers version A of something or version B, and thankfully, it’s easy to do. However, it seems so easy that marketers sometimes don’t realize they’ve invalidated their results, missed out on golden opportunities, or—worst of all—confidently come to the wrong conclusions.

The truth is that A/B testing is only powerful if done right, and that means avoiding the many pitfalls that can undermine your testing. Here are 5 pitfalls to avoid:

  1. Misunderstanding whether you’re testing to learn or testing to win
  2. Misunderstanding whether you’re testing to find a new local maximum or global maximum
  3. Only testing one-time campaigns
  4. Choosing a victory metric that’s not aligned with your campaign’s goal
  5. Failing to verify your winners

For a full discussion of each of those A/B testing mistakes…

>>Read the entire article on SmarterCX.com

The post 5 A/B Testing Pitfalls Marketers Often Fall Into appeared first on Email Marketing Rules.

Click to rate this post!
[Total: 0 Average: 0]

Check Also

on-the-fly:-get-a-jump-start-on-your-holiday-campaigns

On the Fly: Get a Jump Start on Your Holiday Campaigns

On the Fly is our video series with small bites of marketing and customer experience advice and training from experts, given to you during the current disruption. In this episode of On the Fly, I discuss how this holiday season will look very different from what we’re used to. I point out what parts of the holiday season have the most risk, and what brands…

>